Unit 1:
Introduction to Marketing
Unit Goal:
Identify marketing concepts and strategies in dealing with a diversified marketplace.
Learning Targets:
1.
I can define marketing.
2.
I can identify and explain the 4 “Ps” of the
marketing mix.
3.
I can identify a market segment in terms of demographics,
geographic, and psychographics.
4.
I can identify the trends affecting today’s
marketing environment.
Handouts
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Notes
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Projects
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